Why do Bookkeepers Need a Social Media Presence?

Let’s admit something all bookkeepers already know but don’t always want to accept: your business needs a Social Media presence. Our post on Social Media for Bookkeeping will show you why you need to implement this strategy today. It doesn’t matter if you run a small part-time bookkeeping business or an agency or if you aren’t looking to grow your business; Social Media is an essential piece of your business’s Marketing Strategy. For years now, Social Media for Bookkeepers has become one of the most important aspects of Digital Marketing and Bookkeepers can no longer ignore this important outlet if you are to remain relevant in today’s ever evolving market.

Interesting Statistics about Social Media

If you’re not taking advantage of creating a successful Social Presence then you are missing out on an incredible, fast, inexpensive and effective marketing opportunity to grow your business. Below are some interesting Social Media statistics as of 2019 to help you fully understand the power Social Media holds in today’s marketing atmosphere:

• More than 3.2 billion people around the world use Social Media every month. That is 42% of
  our total population.
• 71% of consumers are more likely to recommend a brand to others if they have a positive
  experience with it on Social Media.
• When considering your ideal, current and future clients it’s important to be aware that
  active Social Media users are composed of:
• 48.2% Baby Boomers
• 77.5% Generation X
• 90.4% Millennials
• Social Media users spend an average of 2 hours and 22 minutes a day on Social Media; this
  statistic went up to 5 hours the first month COVID-19 restrictions came in place.
• Social Networks aren’t just about you connecting with your clients, but also allowing them to
  connect with you. In fact, 73% of users will follow a business because of their interest in the
  product or service the company offers.

Why Get Online with Social Media for Bookkeeping?

If the above statistics weren’t enough for you to get involved let me explain the concept of Social Media Marketing (SSM) now; it helps you connect with your customers, increase awareness about your brand and boosts your leads and sales generation.
To further reiterate why Social Media is so important for your business, let’s take a look as these fantastic points:

• Improve Brand/Company Awareness
• Improved Brand/Company Loyalty
• Humanises Your Brand/Company
• Shows Authenticity
• Healthier Customer Satisfaction
• Establishes You as a Leader
• Communicates Authority
• Keeps You on Top of Clients’ Mind
• Generates Leads
• Boosts Sales Conversions
• Reputation Management
• Provides Support
• Crisis Communication
• Encourages Engagement
• Engage with Clients
• Learn More About Your Clients
• Keep an Eye on Competition
• Stay on Top of Industry News
• Marketplace Awareness
• Cost Effective Marketing
• Targeted Advertising
• Retargeting Marketing
• Reporting and Analytics
• Increase Website Traffic
• Enhanced SEO Rankings

Summary about Social Media for Bookkeeping.

In truth, we have found that the importance of social media in business can only be understood once you start applying what we discussed. If done right, Social Media Marketing for Bookkeepers can prove to be a wonderful tool to help grow and keep your business relevant while increasing your brand authority, trust worthiness and client communication. Which, as a Bookkeeper, is the ultimate goal. Once again, as many of us already know, your business can no longer afford not to have a social media presence. But what you might not know is that you’re ready to get your company’s Social Media off the ground right now. All you need to do is get started and enjoy yourself in the process.

You can see our FaceBook for The Savvy Bookkeeper and see our posts, interaction with Bookkeepers, and so on. That gives you a practical example of what we are talking about regarding Social Media for Bookkeeping purposes.

Our Gift to You

To help you learn how to successfully launch your Social Media Marketing for Bookkeeping; The Savvy Bookkeeper team and The Bookkeepers’ Voice have teamed up to offer you a series of informational blogs and podcast episodes to help you understand our top three platforms for Social Media and learn how to optimise them.

This series will include:

• Facebook,
• Instagram, and
• LinkedIn

To stay informed and get the most out of this series make sure you subscribe to our Podcast: The Bookkeepers’ Voice and listen to Podcast Episode 74 The Great Benefit of Social Media for Bookkeepers Marketing.

If you’d like help with your goals you can book a free initial consultation with me (Angie), or email us at angie at thesavvybookkeeper.com.au if you’re interested in a mentoring session to get you on track and focused.

Angie

That is our take on Social Media for Bookkeeping Businesses. Over to you…

Thank you for reading our post. By taking advantage of Social Media for Bookkeeping, you give yourself an advantage over other Bookkeepers who don't bother with it. Potential clients can gain an insight about you, without actually spending time um-ing and ah-ing with you over the phone. In the comfort of their own office or home, they can investigate and research about you. Then make an informed decision about you, regarding you being an ideal service provider for them. Or not!

Does that sound like a good idea to you?

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• If you are a Bookkeeper who otherwise needs help with Savvy's Marketing your Bookkeeping services, such as; Sales, Marketing, Website, Google Ads, Facebook Ads, Business Logo and more, please get in contact.

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