by AmyHooke | 9 Nov, 2018 | Marketing, Pricing, Strategy
How much time and money have you wasted doing things in the wrong order? How much brain power and frustration have you invested in pricing, hiring, or marketing? 4 ways MANY bookkeepers plan their business They look at what others are doing and then try to copy... 
by AmyHooke | 8 Oct, 2018 | Business Planning, Strategy
Want to know how often to review your business plan? The short answer: you should refer to and look at your business plan every single day, and review and update the details in it at least quarterly. Yep, I look at my plan daily, and sometimes more often than that. I... 
by AmyHooke | 15 Aug, 2018 | Business Planning, Strategy
Start-up business planning When you start a business, it can feel like there’s just so much to do. Maybe because there is! You’ve got to sort out… Your business name, logo and website How you’re going to promote yourself What kind of clients you want to work with... 
by AmyHooke | 3 Aug, 2018 | Business Planning, Strategy
Remember my client, Melanie? [from previous blog: Why learning to be confident is a waste of time, and what to focus on instead] I asked her, the question: “How did you become a bookkeeper?” Her response was, “I just fell into it.” And I laughed because I’ve said it... 
by AmyHooke | 23 Jul, 2018 | Business Planning, Mentoring, Strategy
As bookkeepers, we all know about rescue jobs! Why? Because approximately 90% of our new clients come to us in a total mess. And as bookkeepers, we can spend the lion’s share of our time fixing up accounts. Rescue jobs can be very stressful for both the... 
