by Angie | 19 Mar, 2020 | Business Planning, Marketing, Strategy
Marketing your Bookkeeping and Take Your Bookkeeping Business to the Next Level By having a strong alignment between your sales and marketing strategies you will be able to generate and close more client leads while shortening your sales cycles, retaining more ongoing...
by Maia | 3 Jan, 2020 | Business Planning, Strategy, Systems
“New Year’s Resolutions are so 2019, set GOALS instead”: I read this recently, and initially it didn’t make sense to me. Aren’t resolutions and goals the same thing? My goal is to exercise more in 2020, isn’t it? No, that’s a resolution… And...
by Amy Hooke | 9 Nov, 2018 | Marketing, Pricing, Strategy
Business Planning How much time and money have you wasted doing things in the wrong order? How much brain power and frustration have you invested in pricing, hiring, or marketing? Business planning is something you can be good at, once you understand where everything...
by Amy Hooke | 8 Oct, 2018 | Business Planning, Strategy
Want to know how often to review your business plan? The short answer: you should refer to and look at your business plan every single day, and review and update the details in it at least quarterly. Yep, I look at my plan daily, and sometimes more often than that. I...
by Amy Hooke | 15 Aug, 2018 | Business Planning, Strategy
Start-up business planning When you start a business, it can feel like there’s just so much to do. Maybe because there is! You’ve got to sort out… Your business name, logo and website How you’re going to promote yourself What kind of clients you want to work with...
by Amy Hooke | 3 Aug, 2018 | Business Planning, Strategy
Bookkeeping Business Strategy unfolded: Remember my client, Melanie? [from previous blog: Why learning to be confident is a waste of time, and what to focus on instead] I asked her, the question: “How did you become a bookkeeper?” Her response was, “I just fell into...
