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Business planning: Before you try pricing, hiring, or marketing… DO THIS

Business planning: Before you try pricing, hiring, or marketing… DO THIS

by AmyHooke | 9 Nov, 2018 | Marketing, Pricing, Strategy

How much time and money have you wasted doing things in the wrong order? How much brain power and frustration have you invested in pricing, hiring, or marketing?   4 ways MANY bookkeepers plan their business They look at what others are doing and then try to copy...
How often should I look at or review my business plan?

How often should I look at or review my business plan?

by AmyHooke | 8 Oct, 2018 | Business Planning, Strategy

Want to know how often to review your business plan? The short answer: you should refer to and look at your business plan every single day, and review and update the details in it at least quarterly. Yep, I look at my plan daily, and sometimes more often than that. I...
Why “I just fell into it” is a terrible strategy for your bookkeeping business

Why “I just fell into it” is a terrible strategy for your bookkeeping business

by AmyHooke | 3 Aug, 2018 | Business Planning, Strategy

Remember my client, Melanie? [from previous blog: Why learning to be confident is a waste of time, and what to focus on instead] I asked her, the question:  “How did you become a bookkeeper?” Her response was, “I just fell into it.” And I laughed because I’ve said it...
Business help: 8 Signs your bookkeeping business needs a rescue job

Business help: 8 Signs your bookkeeping business needs a rescue job

by AmyHooke | 23 Jul, 2018 | Business Planning, Mentoring, Strategy

As bookkeepers, we all know about rescue jobs! Why? Because approximately 90% of our new clients come to us in a total mess. And as bookkeepers, we can spend the lion’s share of our time fixing up accounts. Rescue jobs can be very stressful for both the...
Conquering Your “Inner Slob”: A Guide for the “Project Person”

Conquering Your “Inner Slob”: A Guide for the “Project Person”

by AmyHooke | 19 Jul, 2018 | Systems

I don’t know about you but I’m a “project person”. I like jumping in and doing a good rescue job or setting up a whole new system. But as a result of being wired for longer-term PROJECTS, I don’t love doing repetitive tasks or routines. I also like to save things up...
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