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Business planning: Before you try pricing, hiring, or marketing… DO THIS

Business planning: Before you try pricing, hiring, or marketing… DO THIS

by AmyHooke | 9 Nov, 2018 | Marketing, Pricing, Strategy

Business Planning How much time and money have you wasted doing things in the wrong order? How much brain power and frustration have you invested in pricing, hiring, or marketing? Business planning is something you can be good at, once you understand where everything...
How often should I look at or review my business plan?

How often should I look at or review my business plan?

by AmyHooke | 8 Oct, 2018 | Business Planning, Strategy

Want to know how often to review your business plan? The short answer: you should refer to and look at your business plan every single day, and review and update the details in it at least quarterly. Yep, I look at my plan daily, and sometimes more often than that. I...
Why “I just fell into it” is a terrible strategy for your bookkeeping business

Why “I just fell into it” is a terrible strategy for your bookkeeping business

by AmyHooke | 3 Aug, 2018 | Business Planning, Strategy

Bookkeeping Business Strategy unfolded: Remember my client, Melanie? [from previous blog: Why learning to be confident is a waste of time, and what to focus on instead] I asked her, the question:  “How did you become a bookkeeper?” Her response was, “I just fell into...
Business help: 8 Signs your bookkeeping business needs a rescue job

Business help: 8 Signs your bookkeeping business needs a rescue job

by AmyHooke | 23 Jul, 2018 | Business Planning, Mentoring, Strategy

Could I need business help? Business help: As bookkeepers, we all know about rescue jobs! Why? Because approximately 90% of our new clients come to us in a total mess. And as bookkeepers, we can spend the lion's share of our time fixing up accounts. Rescue jobs can be...
Conquering Your “Inner Slob”: A Guide for the “Project Person”

Conquering Your “Inner Slob”: A Guide for the “Project Person”

by AmyHooke | 19 Jul, 2018 | Systems

Bookkeeping Business Routines and how they help you flourish Bookkeeping Business Routines: I don’t know about you but I’m a “project person”. I like jumping in and doing a good rescue job or setting up a whole new system. But as a result of being wired for...
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