by AmyHooke | 9 Nov, 2018 | Marketing, Pricing, Strategy
How much time and money have you wasted doing things in the wrong order? How much brain power and frustration have you invested in pricing, hiring, or marketing? 4 ways MANY bookkeepers plan their business They look at what others are doing and then try to copy... 
by AmyHooke | 8 Oct, 2018 | Business Planning, Strategy
Want to know how often to review your business plan? The short answer: you should refer to and look at your business plan every single day, and review and update the details in it at least quarterly. Yep, I look at my plan daily, and sometimes more often than that. I... 
by AmyHooke | 3 Aug, 2018 | Business Planning, Strategy
Remember my client, Melanie? [from previous blog: Why learning to be confident is a waste of time, and what to focus on instead] I asked her, the question: “How did you become a bookkeeper?” Her response was, “I just fell into it.” And I laughed because I’ve said it... 
by AmyHooke | 23 Jul, 2018 | Business Planning, Mentoring, Strategy
As bookkeepers, we all know about rescue jobs! Why? Because approximately 90% of our new clients come to us in a total mess. And as bookkeepers, we can spend the lion’s share of our time fixing up accounts. Rescue jobs can be very stressful for both the... 
by AmyHooke | 19 Jul, 2018 | Systems
I don’t know about you but I’m a “project person”. I like jumping in and doing a good rescue job or setting up a whole new system. But as a result of being wired for longer-term PROJECTS, I don’t love doing repetitive tasks or routines. I also like to save things up... 
