Savvy IQ: Gain insights about yourself that normally take years or even decades to uncover on your own.

Smart vs savvy difference

Smart bookkeepers are knowledgeable, professional, organised, tech-savvy and client centric. 

Savvy bookkeepers are “Business Savvy” Bookkeepers meaning they have what it takes to grow and run successful businesses.

Savvy Bookkeepers easily and authentically advise their clients, reposition themselves, articulate their value and get an ROI for their clients. As a result:

their profits grow

they have more time to spend doing what they love

their business isn’t 100% reliant on their efforts

and they experience a greater sense of joy and purpose at work

But knowing this and applying it are two different things, because you might be left wondering, “How do I know how ‘business savvy’ I am?”. Read on to find out how.



by Amy Hooke

, Savvy IQ, The Savvy Bookkeeper

Hi, I’m Amy Hooke, a bookkeeping business mentor who helps smart bookkeepers become ‘business savvy’ bookkeepers.

I started The Savvy Bookkeeper in 2017, with a vision to see my fellow bookkeepers running their business with more profit, freedom and joy. 

Over the years, we’ve developed many exciting products, services, templates, training courses and programs to help us realise our vision. 

But Savvy IQ is our most important development to date because it gives you an efficient, cost effective way to benchmark yourself, get feedback and measure your progress.

Savvy IQ provides you with insights about yourself that would normally take years or even decades to uncover on your own. 

Skip painful, time consuming, expensive and unnecessary efforts that come with trial-and-error or working with business coaches or marketers that don’t understand your industry, by spending 5-10 minutes of your time.

Savvy IQ comprises of sixty thoughtful and highly relevant questions, derived from my experiences working with hundreds of bookkeepers over the past 5 years, covering the six most important areas of your business.

I truly hope you enjoy the journey that the Savvy IQ takes you on, and the exciting things available for you if you take the results seriously.

Good luck!

Amy xo

“the single best decision that we have made for our business”

Working with Savvy has been the single best decision that we have made for our business and team.

After 12 months of working together, we have our business plan, bookkeeping processes, pricing, sales, onboarding, and marketing all sorted.

We are delighted with all the support and can’t wait to see what the next year brings!


Director, Vivid Enterprises

“my business doubled its turnover in the second year”

With the help of The Savvy Bookkeeper team, my business doubled its turnover in the second year, and have the confidence to keep growing.

I love that the team are so supportive, allowing you to opt into relevant sessions and products along the way. They are an extension of my business, and I am so grateful for their ongoing support.


The Business Oasis

“I couldn’t be happier with the result”

Savvy’s support and guidance to take my business to the next level is invaluable. What started out as a marketing strategy, ended up being a whole re-brand and I couldn’t be happier with the result.

The team is amazing to work with, they are always there when I need them.

I’m so grateful for how they have helped me with my business.

Sharon Crombie

Micro Chilli

Be A ‘Business Savvy’ Bookkeeper

Getting Started Is Easy

Complete the Savvy IQ questionnaire to find out your score.

Answer 60 questions and find out your Business Savvy IQ. Each question is a yes/no answer, it should take 5-10 mins to complete.