Google My Business Listing will help your Bookkeeping Business be seen locally
How to create a Google Business Listing
We all know Google, and how integrated it is in every aspect of our online experience but many Bookkeepers don’t know how powerful Google My Business (GMB), also known as Google Business Listings, can be for small to large business owners.
To help support more Bookkeepers to getting found online we have created this crash course article to help you understand the key attributes of the platform and why GMB is worth your time.
What is a Google My Business Listing?
Google My Business, commonly known as GM and formerly known as Google Local and Google Places, is a business listing. This free platform lets you show up in search results when people are looking for you or your services online while also connecting with your clients across Google’s various branches. By offering an increased level of online presence GMB is a core element to your local Search Engine Optimization (SEO) making GMB an affordable marketing tool for small and large bookkeeping businesses.
What is the Difference:
As the modern age of technology advances, there are so many social platforms and business listing you can advertise your business with; so the question that is on everyone’s mind is, what makes GMB different?
The key difference from GMB and other online directories is that Google Business Listings are incredibly details and can be output by Google into a variety of very important places with high online visibility including:
- Google Knowledge Graph,
- Google Local Pack,
- Google Maps,
- Google Search,
- Google Home, and
- Google Assistant
This means that when users search for localized keywords or terms using Google, they will be presented with relevant local business listings, all tailored to the search term used. As a result, your Business Listing will appear in these results with a richer listing than your competitors with GMB advanced elements such as review ratings and photos creating a trustworthy connection with potential clients.
Why You Need a Google My Business Listing:
Google has stated that 4 in 5 consumers use search engines to find local information, such as a store address, business hours, service availability, and directions. Whether you cater locally or nationally, this statistic is one you must keep in mind as a Bookkeeping business owner.
While Google is getting better at recognizing information on the internet, every aspect of your GMB listing, from images to your address and opening hours, is important in helping Google identify your business is legitimate. As GMB becomes more and more sophisticated the listing will ultimately assist you in becoming more discoverable through higher local search rankings. The platform will also boost consumer confidence in your service abilities while allowing you to keep potential clients more informed on how you can help them.
What Can You Do on a Google My Business Listing:
With GMB the possibilities of getting found online are endless, however, you may be wondering what can you actually do on the listing. Here are some interactive features that are built into the listing to increase user engagement while allowing your business to showcase how unique your services are ultimately proving potential clients reasons to choose you as their bookkeeper every time:
Google Information: Allows you to provide in-depth contact information so that your potential clients can connect with you instantly via phone, email, messaging, or through your website.
Google Posts: Allows you to promote services directly through Google.
Google Offers: Allows you to post and promote any business sales, discounts, or events your business is offering.
Google Edits: Allows users to submit edit suggestions for your business details to ensure your listing stays relevant and up to date.
Google Q&A: Allows potential and current clients to ask each other questions about your business on your listing.
Google Reviews: This feature is probably one of the most important features offered by GMB listings. It allows you to generate quality reviews while having the ability to respond to your reviewers. This feature has shown a significant impact in search rankings as well as click-through rates as it is the best way for potential clients to gain an instant understanding of your business which builds trust.
Google Insights: This is most likely the second more important feature that GMB offers. With the Google Business Listing analytics, you can track your listing’s interactions to better understand what marketing efforts at working and what isn’t. Through the use of this tool, you are also able to track clicks, calls, bookings, and overall activity on your listing on a monthly basis. Ultimately allowing you to better understand your user’s intent when they are searching for Bookkeeping Businesses.
In short, a GMB listing allows you to engage with potential customers on Google for free which ultimately increases your online visibility in a user-friendly environment. As a marketing expert, this is all I could ever hope for my clients.
What Does Google My Business Do for Your SEO Strategy:
Whether you’re a small or large Bookkeeping business, your local SEO strategy is an extremely important element to your digital marketing strategy with over 46% of mobile users having ‘local intent’ behind their searches. By claiming your listing on Google, you will be able to ensure that every citation of your business is correct and avoid any detrimental efforts of wrong data which could ultimately negatively impact your SEO.
As previously mentioned, GMB listings are one of the most powerful tools you can use to increase your SEO in the digital modern age. And what’s best, anyone can do it – not just SEO masters! By simply optimizing your Google Business Listing and ensuring the listing consistently stay up-to-date you are already working on your SEO.
Why is this? Well, one of the key attributes Google looks for in businesses before they push them up in ranking is the consistency of its information found online. By utilizing GMB you will be able to benefit from a variety of robust tools to inform and attract local clients about your business while also playing ‘ball’ with Google.
Ultimately, think of GMB as the link to building an online referral system. A targeted user is far more likely to find and trust your business when your business becomes more forthcoming with how it is represented online. By enlisting GMB you will be able to create that sense of trust with a click of the button so by the time they end up on your website they are already 80% sold on you.
To learn more about all the amazing possibilities that come along with GMB check out The Bookkeepers' Voice Episode 71 – The Power of a Bookkeeper Google My Business Listing to hear Angie Martin and Will Hooke chat about all things Google Business Listings.
That is our take on why you need a Google My Business Listing. Over to you…
Thank you for reading our post. By getting your Google My Business Listing up and running, you are really helping yourself in terms of local search. By having a GMB for your bookkeeping business, people will see that you are in another trusted source of information (ie, Google). By increasing your online presence, and getting cross verification from all of these different sources, potential customers see you as being more legitimate and authentic. Which means you are probably more trustworthy.
Does that sound like something you could benefit from?
• If you are a Bookkeeper who otherwise needs help with Savvy's Marketing your Bookkeeping services, such as; Sales, Marketing, Website, Google Ads, Facebook Ads, Business Logo and more, please get in contact.
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