by AmyHooke | 14 Mar, 2019 | Marketing
Marketing is hard, isn’t it? I know that when I first started, I found it super confusing, mysterious and overwhelming, and there’s still so much left to learn! Luckily, there are people who are great at marketing, sales and all the ins and outs, who can share that...
by AmyHooke | 4 Mar, 2019 | Business Planning, Marketing
This month has been crazy! There’s been so much going on with Off the Hook Bookkeeping, and I am so excited to share it all with you! If you follow my podcast, I’m sure you’ve heard about The Bookkeeping Project. If you haven’t taken a listen yet, I highly recommend...
by AmyHooke | 19 Feb, 2019 | Marketing
In this week’s podcast episode on The Bookkeeper’s Voice, I discussed the concept of Permission Marketing. I realised that, even though it’s not a new term, many people are not sure what it means (or how to use it in their businesses). Click here to listen to the full...
by AmyHooke | 2 Jan, 2019 | Business Planning, Marketing
Have you ever wanted to do something but didn’t think you had the ability or the courage to do it? I have! I’ve been wanting to start a podcast for a while, but it was one of those things on my to-do list that I thought I’d do “someday...
by AmyHooke | 9 Dec, 2018 | Marketing
If you’re a bookkeeper who has ever felt confused by “website jargon” – read on. Here’s a test! Read the next paragraph and see if it makes sense to you right now? A website is a series of interrelated webpages that are hosted online. The...
by AmyHooke | 9 Nov, 2018 | Marketing, Pricing, Strategy
How much time and money have you wasted doing things in the wrong order? How much brain power and frustration have you invested in pricing, hiring, or marketing? 4 ways MANY bookkeepers plan their business They look at what others are doing and then try to copy...
