How to do bookkeeping marketing strategy successfully

Why Give Valuable Bookkeeping Content Away for Free ~ Bookkeeping marketing strategy

In the last few months, the online world has forever changed the way we think about and do business as bookkeepers. This shift has allowed businesses to offer a more transparent and authoritative standpoint within social networking platforms. This stands to reason that the best business growth model for bookkeepers which truly works in our current sharing economy is one built on trust. In short, people do business with businesses they like and trust. A bookkeeping marketing strategy is demonstrating likeability and trust. And the best way to build trust is by providing others with your knowledge; for free.

The concept of giving away free content is a money-making strategy that can be one of the more effective ways to build your brand equity. In recent statistics, researchers have discovered that 81% of consumers research before buying a product or service with 77% of potential shoppers using Google to do their research on.

By giving away free content you can give your potential consumers a taste of what to expect when working with you while also positioning yourself as an expert and authority on the topic and within the bookkeeping community. This free marketing strategy also assists in helping you gain loyal followers and more sales while using, what marketing professionals call, lead magnets.

A lead magnet, in its simplest terms, is simply a piece of free content of value that consumers would exchange their contact information for. When thinking of a lead magnet just think free marketing. As a bookkeeper your industry knowledge is a business asset, the best way to ensure that you’re marketing this asset to your potential clients is through the use of lead magnets.

Now, I’m not saying that you should be publishing all the information you have learned throughout the years of working as a competent and professional bookkeeper; what I am saying is that there are ways to pick and choose the type of content you can give away for free and that becomes your bookkeeping marketing strategy. For example, here is the best way to figure out what you should give away for free and what you should charge for:

Give Away the Who, What and Whys

This content is the inspirational content that helps others understand what is possible within the realm of bookkeeping. This type of content also helps to demonstrate the basic results and possibilities that result in organized bookkeeping.

To help your bookkeeping marketing strategy; here are a few examples of lead magnets you can create to help you build brand awareness, consumer trust, increase brand engagement, establish credibility as well build a comprehensive email database, increase website traffic and convert more leads into sales:

• E-Book Download on Tried and True Methods for Business Owners to Keep Their Books on Track
• Webinars on How to Process Job Keeper Applications
• Webinars on How to Use Bookkeeping Applications such as Xero or Receipt Bank
• Mini-Courses such as ‘5 Mistakes Business Owners Make in ___” (click here for our Savvy example )
• Checklists for Processing BAS and Payroll
• Tips on How to Hire a Bookkeeper
• 4 Step Strategy to Keep Track of Receipts
• What you can and can’t claim for GST
• Basic Calculator Spreadsheet for What You Can Expect for the Balance of Your BAS
• Basic Cash Flow Template
• Financial Calendars for Lodgement Due Dates and Extensions

Charge for the Hows

When considering what content, you should be charging for just remember, you are a bookkeeper. As a bookkeeper, you charge for your processes, systems, templates, customization, and training while empowering your clients and helping them get from A to B.

By utilizing lead magnets, you will make your business more visible online by becoming more ‘Googleable’ which will result in increasing your social presence, boost brand loyalty through interactivity, communicate your value and generate leads. This all helps your bookkeeping marketing strategy because potential clients can see who you are from their office or home. Lastly, I have one more important piece information to share with you about lead magnets; they are not promotional content, they offer free helpful and valuable content for your clients and potential clients to learn from and action.

By giving away this valuable bookkeeping content for free you can help in the development of Australian small businesses as well as your own business. Which is a win/win in my books.

To learn more about this topic tune into The Bookkeepers' Voice Episode #67 to hear Angie and Maia, two members of The Savvy Bookkeeper team, discuss their passion for providing free content to clients to help with business growth.

That is our take on Bookkeeping marketing strategy with lead magnets. Over to you…

Thank you for reading our post. You know yourself that you want to know how a certain software works, before you commit to an annual subscription. People don't like making bad decisions, and so by sharing something of yourself with them, they can see that you are both likeable and trustworthy, which is crucial for a business partnership. And as you will be seeing much of their financials, business owners want to go into a business relationship already at peace. By sharing and caring up front, you help them to make that decision in favour of selecting you over other Bookkeeping Businesses. That is why using lead magnets is a useful bookkeeping marketing strategy for you to implement.

Does that sound sensible to you?

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• If you are a Bookkeeper who otherwise needs help with Savvy's Marketing your Bookkeeping services, such as; Sales, Marketing, Website, Google Ads, Facebook Ads, Business Logo and more, please get in contact.

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