I’m on a mission to make pricing for bookkeepers less of a mystery… but it’s quite the task! So I’ve created Pricing without Headaches, a free email series to help you out.
There are so many moving parts to think about…
Really, the list of pricing considerations could go on for DAYS!
Bookkeeper Pricing FAQs
I think the best place to start unpacking the pricing mystery for bookkeepers, though, is by answering some of the FAQs I’ve come across recently in my pricing webinars and bookkeeper groups. So, here you go…
Should I price differently for onsite and offsite work?
It’s completely up to you. With my clients, I usually get them to add on an extra fee for onsite which can be a flat rate, an increased rate, or a percentage increase. It depends on what works for you and your clients.
Do you include software subscriptions in your packages?
(For example: accounting software like MYOB, Xero, QBO; add-ons like Receipt Bank or Hubdoc, or industry-specific software like Tradify, Deputy or WorkflowMax.)
It’s up to you. Might depend on whether the client already owns a subscription. I previously tried to get clients who owned the Xero subscription to transfer it into my name. That did not go down well! Business owners often don’t feel comfortable doing this. So, if they come to you with software already in place, simply exclude it. It’s often more straightforward to let them own the subs. However with something like Receipt Bank or Hubdoc, which are used to enhance the efficiency of the accounting software, if the client is not already using it, I think it’s better to INCLUDE it in your pricing packages. REASON: If you give clients an option often they will choose NOT to use it as they may be concerned about the extra cost. The question to ask yourself is… do you want it to be “optional” for the client? If not, then package it in so you can consistently have all your clients on the same process. If yes, then make it an optional extra.
I’m a VA that offers bookkeeping services. Should I add my VA services and bookkeeping services as part of a package or price them separately?
VA work is PERFECT for bundling in with bookkeeper pricing. Put them onto a separate value ladder, price it as a separate service, and then bundle it together to sell and promote to your clients.
Is there a specific software you use to develop budgeting, cashflow forecasting etc. (other than Excel)?
Yes! I could do an entire future webinar on this, but in a nutshell… I use Liveplan myself and with all the bookkeepers I work with. I train them on how to use it as a consulting tool, but also use it get their own business into shape. Here’s my partner link. (If you join via this link, you get a 50% discount and I get US$20. Win/win!)
Why don’t you include hours in when you calculate BAS lodgement fees?
Because I don’t charge time for BAS lodgement. The time spent lodging the BAS is charged as bookkeeping and the BAS lodgement itself is a fixed fee that’s not time based. Here I explain why (along with some templates you can use for your business).
Would you consider accounts payable/receivable a separate service to general bookkeeping?
It depends on your business model. If you pay your clients’ bills for them, then this is what I call “full service bookkeeping”. Some bookkeepers ONLY offer full service and others don’t pay the clients bills for them. If you only do full service you can bundle it together in the one value ladder. And if you offer basic AND full service then I would do two separate ones.
How can I work out my average hourly rate and test out my pricing? And how can I increase my prices to ensure I’m getting paid enough to run a profitable business and pay myself a salary?
Start with my free templates. Complete the business plan template about your niche first – you have to figure this out first before anything else. Then save and fill out my calculator to figure out your pricing and start adjusting the figures to see what changes you need to make. It’s a process – but seeing where you’re at is the first step.
Where can I get one-to-one pricing training for my bookkeeping business?
I can help you with this! Depending on how much groundwork you’ve already done yourself, it takes (on average) 3 x one-hour mentoring sessions to get your pricing sorted. I currently offer a single session, or a three-pack of hourly sessions; these packages also come with online training videos, templates and other resources. You can book a session here or if you still have a quick question you can pick my brain!
Over to you…
What other pricing questions do you have? Feel free to leave them in a comment below for me. I’ll see if I can cover them in a future video/blog series or update the list here.
Let’s keep the conversation around bookkeeper pricing going so more bookkeepers can confidently price themselves in a way that will help them win more, high-quality clients and build a sustainable business for themselves.
P.S. Want to know more about bookkeeper pricing and fees? Join me for 5 Pricing Mistakes Bookkeepers Make, and uncover the common mistakes you’re making and what to do instead.