The Savvy Bookkeeper story

by Amy Hooke

Welcome to The Savvy Bookkeeper!

I'm Amy Hooke, the founder of The Savvy Bookkeeper, and Business Mentor who helps smart bookkeepers become “business savvy bookkeepers”.

In my experience, being smart is about intelligence and being savvy is about wisdom.

When I started my bookkeeping business the first time, I was a smart bookkeeper, but I wasn't ‘business savvy‘ bookkeeper.

My bookkeeping experience was at a high level with almost two decades under my belt at the time. But I didn't realise that I was a total beginner when it came to managing client relationships, hiring the right staff and doing all the right things to ensure the business was efficient, professional and profitable.

Eventually, the stress wasn't worth it, and I quit. But I didn't give up!

A few years later, through many more trials and errors, I finally figured out the missing pieces of the puzzle– and with a renewed vision and having learned from my multitude of mistakes, I restarted my bookkeeping business the way I wished I'd known about the first time.

Since day one, I've recorded and documented my journey, and have created many resources along the way. The Savvy Bookkeeper is one of the ways I love to share my knowledge with my colleagues in the industry, to establish professional, profitable online bookkeeping businesses that can run without.

Most bookkeepers I've known over the years work hard but often don't feel rewarded or respected for the work they do. I believe bookkeepers are pillars of our society, as they play a large part in the financial health of small businesses. Small businesses create employment opportunities and income for families across the world, and by supporting bookkeepers we can make a difference to many.

Since 2018 Savvy has helped 600+ bookkeepers to become better at the business of bookkeeping, and since 2019 the Bookkeeping Business Podcast has reached 10,000's bookkeepers across more than 20 countries around the world.

At Savvy, we are committed to equipping, educating and empowering you in the areas of Profit, Freedom and Purpose, through our Boutique Bookkeeping Practice Framework.

Our philosophy is centred around three core concepts that form the rock-solid foundation of any successful business:

1. Working with the right clients,

2. Doing business in the right order

3. Using leverage to amplify your reach, not your effort.

We provide a wide range of free services such as our Facebook group, podcast, blog and social media channels, and products including mentoring, courses and digital products to help you automate, and productise your services, so you can redirect your efforts to better serve your clients, and as a result, your staff, communities and family.

Join me weekly on The Bookkeepers' Voice podcast Friday's at 10 am for practical lessons, entertaining stories, special guests plus bookkeeping, pricing and marketing specific hints you won’t find anywhere else.

Amy Hooke

The Savvy Bookkeeper

Meet Savvy Bookkeepers

We work with experienced bookkeepers, helping them organise the ‘business side' of things. Here's how we've helped some of our members.

Working with Savvy has been the single best decision that we have made for our business and team. After 12 months of working together, we have our business plan, bookkeeping processes, pricing, sales, onboarding, and marketing all sorted. We are delighted with all the support and can’t wait to see what the next year brings!


Director, Vivid Enterprises

With the help of The Savvy Bookkeeper team, my business doubled its turnover in the second year, and have the confidence to keep growing. I love that the team are so supportive, allowing you to opt into relevant sessions and products along the way. They are an extension of my business, and I am so grateful for their ongoing support.


The Business Oasis

Savvy's support and guidance to take my business to the next level is invaluable. What started out as a marketing strategy, ended up being a whole re-brand and I couldn’t be happier with the result. The team is amazing to work with, they are always there when I need them. I’m so grateful for how they have helped me with my business.

Sharon Crombie

Micro Chilli

Be A ‘Business Savvy' Bookkeeper

Getting Started Is Easy

Grab a copy of your bookkeeping Business Plan. 

Learn how to:

  • Start a Client-Centric Business Plan  focused on solving your ideal client problems
  • Decide on future ideal Salary, Profit goals, and foundation for strategic Pricing
  • Plan Marketing approaches for reaching Ideal Clients On or Offline
  • Outline your Sales & New Client Onboarding procedures so you can set clients up for success
  • Set up Operations and Services framework to consistently deliver excellent service
  • Work out your ideal team scenario so you can plan future hires and professional development